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Sony Cyber-shot DSC-RX10 IV Digital Camera Starter Bundle

Sony Cyber-shot DSC-RX10 IV Digital Camera Starter Bundle

SKU BD_SODSCRX10M4Q
Save 19% Save 19%
$1,713.23
$1,713.23 - $1,713.23
$1,713.23
$1,395.06
$1,395.06 - $1,395.06
$1,395.06
  • 20.1MP 1" Exmor RS BSI CMOS Sensor
  • BIONZ X Image Processor & Front-End LSI
  • Zeiss Vario-Sonnar T* f/2.4-4 Zoom Lens
  • 24-600mm (35mm Equivalent)
  • 2.36m-Dot OLED Tru-Finder EVF
  • 3.0" 1.44m-Dot Tilting Touchscreen LCD
  • UHD 4K30 Video, Full HD 1080p at 960 fps
  • Fast Hybrid AF System with 315 Points
  • ISO 12800 and 24 fps Continuous Shooting
  • Built-In Wi-Fi and Bluetooth
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Sony Cyber-shot DSC-RX10 IV Digital Camera Starter Bundle

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Features

Providing speed, reach, and versatile recording features, the Cyber-shot DSC-RX10 IV from Sony is a compact solution for the multimedia image-makers. Featuring an updated 20.1MP 1" Exmor RS BSI CMOS sensor and BIONZ X image processor, the RX10 IV is capable of up to 24 fps shooting at ISO 12800, as well as recording UHD 4K/30p or Full HD 1080/120p video. The sensor's back-illuminated and stacked technologies afford a high degree of image quality with notable clarity and reduced noise to suit working in challenging lighting conditions. Complementing the shooting speed of the sensor and processor combination, this camera also offers a quickened 315-point focal plane phase-detection autofocus system for focus speeds as fast as 0.03 seconds.

Balancing the imaging capabilities, the RX10 IV is also characterized by its 25x Zeiss Vario-Sonnar T* zoom lens, which spans an impressive 24-600mm equivalent focal length range and uses Optical SteadyShot image stabilization to minimize the effects of camera shake by up to 4.5 stops. Its optical design incorporates eight extra-low dispersion elements and six aspherical elements to control a variety of aberrations throughout the zoom range, and its f/2.4-4 maximum aperture range benefits working in low-light conditions.

Rounding out the RX10 IV is its characteristic robust form factor, which includes both a 2.36m-dot OLED electronic viewfinder along with a tilting 3.0" 1.44m-dot touchscreen LCD. The intuitive design also features three dedicated control rings on the lens-a zoom ring, a manual focus ring, and an aperture ring-and the aperture ring can be de-clicked for smooth, silent aperture adjustments. The magnesium-alloy body is also weather-sealed to permit working in trying environments. Additionally, for sharing and control flexibility, built-in Wi-Fi and Bluetooth are also available for wireless image sharing and remote camera control from a linked smartphone or tablet.

20.1MP 1" Exmor RS CMOS Sensor & BIONZ X Image Processor
Utilizing an advanced stacked structure with an integrated DRAM chip, the 20.1MP 1" Exmor RS CMOS sensor of the RX10 IV is able to deliver outstanding image quality at up to ISO 12800 with incredibly fast performance. This sensor stacks the pixel area, a high-speed signal processing circuit, and memory in order to increase data throughput by over five times and deliver features such as 40x super slow motion, an Anti-Distortion shutter, UHD 4K video, and has focal-plane phase-detection AF points for faster, more precise focusing.

This sensor is paired with the BIONZ X image processor and a newly developed front-end LSI that dramatically improves the speed and throughput of the entire imaging system, enabling continuous shooting with AF/AE at up to 24 fps. An expanded buffer makes continuous shooting possible for longer bursts, up to 249 JPEGs, and for convenience, bursts can be seen in groups during playback, rather than single images, for faster review. The front-end LSI is also able to improve overall quality of the images, especially at higher sensitivities. Additionally, another advantage of this setup is raw output, which provides outstanding color fidelity and image quality.
Fast Hybrid AF System with 315 Phase-Detection Points
The RX10 IV is equipped with an on-sensor phase-detection AF system that will dramatically improve autofocus speed for both stills and video. The camera uses a hybrid system with 315 phase-detection points that provide about 65% frame coverage along with a 25-area contrast-detection system to provide fast, accurate focusing in a range of situations. The RX10 IV is able to lock onto subjects quickly, in just 0.03 seconds, and it can use AF tracking when shooting at 24 fps.

In order to make operation seamless, the RX10 IV benefits from reduced blackout for easier tracking when using the EVF or LCD. Furthermore, an AF-A mode is now available, which will allow the camera to automatically switch from AF-S and AF-C mode as the situation needs. Users can also display the phase-detection area to help users focus on their subject.
Zeiss Vario-Sonnar T* 25x Zoom Lens
Pairing with the imaging assets, the RX10 IV is distinctly characterized by its expansive 25x zoom lens. This Zeiss Vario-Sonnar T* lens spans a 24-600mm equivalent focal length range, and has a variable maximum aperture of f/2.4-4 for adept performance from wide-angle to super telephoto. The optical design incorporates eight extra-low dispersion elements to control a color fringing and chromatic aberrations throughout the zoom range for increased clarity and color accuracy. Five aspherical elements and an advanced aspherical (AA) element are also featured to reduce spherical aberrations for improved sharpness and resolution. Additionally, the esteemed Zeiss T* anti-reflective coating has been applied to individual elements to reduce flare and ghosting for increased contrast when working in strong lighting conditions.

Complementing the lens' reach, Optical SteadyShot image stabilization also helps to minimize the appearance of camera shake by up to 4.5 stops for sharper handheld shooting. The lens also sports a rounded nine-blade diaphragm to produce smooth bokeh, and, despite its long reach, can also focus as closely as 1.2" with a 0.42x maximum magnification for working with close-up subjects.
UHD 4K Video Recording
Able to record UHD 4K video at 30/24 fps, the RX10 IV, is capable of producing movies with exceptional clarity. By using a full pixel readout without binning, the camera collects about 1.7x the information needed for 4K output. This oversampling helps to increase clarity while reducing the impact of moiré and jaggies. Fast Hybrid AF is available during movie shooting for ensuring accurate, fast tracking using phase-detection AF points. The camera also offers Sony's advanced XAVC S format for recording a high bit rates up to 100 Mbps.

For advanced users, picture profiles and image controls are available, including the S-Log2 and S-Log3 gammas, which are able to help expand the dynamic range by recording a flat image. Gamma Display Assist helps users view a more natural image when shooting with S-Log2/3. Other options such as timecode, zebras, peaking, and more are present for making shooting and editing easier. When recording internally, users will record video with a 4:2:0 sampling at 8-bit, however, to even further improve image quality the RX10 IV has clean HDMI output for use with an external recorder. This allows users to capture 4:2:2 uncompressed video and save in an edit-ready format.

A Photo Capture function is built directly into the camera, allowing shooters to quickly save an 8.29MP still from their UHD 4K movies. Full HD can also benefit from this feature, where users will be able to pull a 2MP still. Additionally, the camera is NTSC/PAL switchable, making it usable around the world.
High Frame Rate and Slow Motion Shooting
Speed is a huge advantage of the RX10 IV, and in video users will benefit from advanced High Frame Rate shooting and super slow motion. In Full HD, shooters will have access to a standard 120 fps setting that will enable outstanding slow motion when placed in editing software. In addition to this, the camera also offers a dedicated HFR mode, which will boost the cameras frame rate to up to 960 fps. Videographers will have the option of recording in Quality Priority and Shoot Time Priority modes for approximately twice as long with the RX10 IV compared to its predecessor. This results in about 7 seconds of recording in Shoot Time Priority at the 240 fps setting. The camera will output a Full HD file from slightly lower resolutions in order to produce high quality images at all frame rates. Additionally, an end trigger mode enables users to record 4 or 6 seconds before the record button is pressed.
Body Design and Wireless Connectivity
  • A bright, high-resolution XGA OLED Tru-Finder sports a 2.36m-dot resolution for clear eye-level monitoring of the scene, as well as the ability to preview exposure adjustments prior to shooting.
  • Alternatively, a rear 3.0" 1.44m-dot Xtra Fine TFT LCD is available for monitoring and review, and features a 109° upward, 41° downward tilting design to benefit working from high and low angles. The screen is also a touch-panel, which affords more intuitive control over focus point selection, playback, and menu navigation.
  • A robust magnesium-alloy body design is both dust- and moisture-resistant to support use in harsh environments.
  • The manually-operated aperture ring permits intuitive tactile control over exposure settings, and the ring can be de-clicked for smooth, silent performance to suit video applications. Manual focus and zoom rings are also incorporated in the lens' design.
  • A top LCD panel can be used to quickly check key exposure and other settings.
  • A range of customizable function buttons can be assigned to any one of 58 different custom functions.
  • The included NP-FW50 rechargeable lithium-ion battery offers approximately 400 shots per charge when working with the LCD monitor, or 370 shots per charge when working with the EVF.
  • Both an external microphone jack and a headphone jack are available for using optional external mics and monitoring your audio in real time.
  • Built-in Wi-Fi and Bluetooth permit wirelessly sharing imagery to a linked mobile device for instant sharing online, and also allows a smartphone or tablet to remotely control the camera or display a live view image. Mobile devices can be paired via NFC or via a QR code displayed on the camera for non NFC-enabled phones or tablets.
Other Camera Features
  • Zoom Assist can be assigned to a custom function button and used to automatically zoom out from the scene in order to re-locate a subject, and then released to quickly return to the zoomed-in position.
  • Step Zoom lets you configure the zoom ring to only cycle through fixed popular focal lengths as the ring is rotated, including 24, 28, 35, 50, 70, 85, 100, 135, 200, 300, 400, 500, and 600mm. Quick Zoom, on the other hand, can be assigned to a custom function button and lets you move throughout the zoom range in a fluid, seamless manner by rotating the zoom ring.
  • A Silent Shooting mode makes use of an electronic shutter function for completely silent performance that is ideal for photographing in noise-sensitive areas. This electronic shutter also permits working with shutter speeds up to 1/32,000 sec for photographing in bright conditions.
  • Clear Image Zoom can be used to magnify the center of scenes by 2x to effectively extend the reach of the lens. This digital zoom technology uses an intelligent interpolation process to minimize the amount of image degradation in order to produce realistic, high-quality images.
  • Eye AF is a dedicated autofocus mode that bases focus on recognized subjects' eye for portraits, and can be configured to prioritize either the subject's right or left eye.
  • White balance adjustment can be finely controlled using detailed sliders that span the amber-blue and magenta-green axes for more precise control over how color tones appear in various lighting conditions.
  • Benefitting manual focus operation, Manual Focus Assist can be used to magnify a portion of the scene for making more precise, detailed adjustments. Peaking is also available to highlight strong edges of contrast for more objective determining over sharp focus.
  • A Dual Rec mode allows you to record 17MP stills, without pixel binning, while simultaneously recording video. Auto Dual Rec takes this process further by automatically recording stills at a chosen frequency or when a new composition or subject is recognized.
  • When recording in UHD 4K, 8MP still frame grabs can be saved during playback for use as a still image. If working in Full HD, 2MP stills can be taken from video files.
  • Scene Selection: Portrait, Sports Action, Macro, Landscape, Sunset, Night Scene, Handheld Twilight, Night Portrait, and Anti Motion Blur.
  • Picture Effect: Toy Camera, Pop Color, Posterization, Retro Photo, Soft High-Key, Partial Color, High Contrast Mono, Soft Focus, HDR Painting, Richtone Monochrome, Miniature, Watercolor, and Illustration.
  • Creative Style: Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn Leaves, Black & White, Sepia, and Style Box.
"" UPC: 027242909595


Excellent
Based on 148 Reviews
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Chris Straker
March 11, 2025
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Andy Sit
March 3, 2025
Such a great good company I ordered a Nikon lens, it is very good . All the package is original. I am so happy with that. The customer service are so good. I will definitely order in future again.
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Roger Harrison
March 3, 2025
What didn’t go wrong? I ordered a Panasonic 7,000 lumen projector from this vendor, paying an extra $144 for 2-day shipping. Chose them after exhaustive internet searching for the lowest price I could find (big mistake!). Two days later, I emailed and then called to let them know I did not receive my package and that the tracking number suggested that it had not yet been received by FedEx. The customer service person appeared helpful and offered to ship out a 5,000 lumen projector that we could use until they had my original order ready to ship. Of course they charged me the price for the 7K lumen projector when they shipped the smaller model. Long story short, after several months (July 2024 to December 2024) and many calls and promises to ship the product I ordered, I finally had enough and let them know I would be retuning the item they sent me and purchasing the projector I intended to buy from a more reputable company. It was no longer reasonable to expect my patience. They sent me a return label and appeared understanding. After shipping back their product and waiting two weeks, I called to inquire about the status of my refund (over $3,300). The customer service person stated that it would take up to two additional weeks to process. I have been waiting over two months for my money back and have formally filed a complaint with the State of New York against this business. I fear I will have to escalate legally if the state can’t help me successfully get my money back. Please beware! Use this company at your own risk, the “savings” they promise will not be worth it!
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Miguel-Angel Castro
February 10, 2025
Top-Tier. My new favorite shop for all things digital! They were available ASAP for me the night before a shoot and after a quick call, was able to connect with them and grab the perfect lens while other shops where closed. Highly recommend for all creatives and professionals.
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Bill Z
January 31, 2025
I purchased a DJI drone that said “NEW” on the add and was priced for $899. I payed an additional $24 for expedited FedEx shipping. 3 weeks later I recieved the package (by UPS ground not FedEx) to find not only was it a USED item (not in original packaging) but it was also a completely different item than what I purchased. I called customer service as soon as I made the discovery. I was told that they made a mistake and sent the wrong item. Ok…shit happens right. Then I was told they made a mistake on the price of the original item I purchased and that it would cost me $1100 to get the item I wanted and would take an additional 3-4 weeks to receive. I was also told the item I would get would be a USED item not the NEW item I had purchased. They did offer to discount the drone I received if I was willing to keep it instead of the one I wanted and ordered…um NO! (I have photo and written proof of all of this) I ended up returning the item and canceling my purchase. I decided to spend my $1100 with a reliable company for a NEW item that will be what I wanted and ordered. I will say the man on the phone was nice but everything he said had SCAM written all over. I pray I get my money back in a timely manner. If not it’s definitely going to be a report to the BBB! If you don’t want to wait weeks for what you hope to be the item you ordered then I would suggest you avoid this company. Not a pleasurable experience.
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Sharaz Hossein
January 30, 2025
Wow! Really fast service!!! I am in Canada and it got here in less than 3 days. Item is in perfect condition!! I will get more products from this company!!
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MA GA
January 24, 2025
Exactly what I wanted. I just bought my first precision cooker, so I’m super excited for not only the product, but the recipes.
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Atul Prusty
January 20, 2025
I purchased the Nikon Z6II through Walmart marketplace during Thanksgiving, and it was one of the best deals available. Initially, the delivery included the wrong lens, but the customer care team was exceptional in resolving the issue. They responded promptly and ensured I received the correct lens without delay. What impressed me the most was their proactive follow-up to confirm that the issue was resolved. The WhatsApp customer care service was also quick and efficient, making the entire process smooth and hassle-free. As for the camera itself, the Nikon Z6II is phenomenal—great image quality, fast autofocus, and perfect for both photography and videography. Overall, I’m delighted with the purchase experience with the seller and the product. Highly recommended to purchase from Buy and Direct.
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Megan Mason
December 27, 2024
Very easy process! Loved my item!
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Keane Mahony
December 23, 2024
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