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FUJIFILM X-S10 Mirrorless Digital Camera with 16-80mm Lens

FUJIFILM X-S10 Mirrorless Digital Camera with 16-80mm Lens

SKU 16670077
$2,680.00
$2,680.00 - $2,680.00
$2,680.00
$2,722.00
$2,722.00 - $2,722.00
$2,722.00
Key Features
  • 26.1MP APS-C X-Trans BSI CMOS 4 Sensor
  • X-Processor 4 Image Processor
  • 5-Axis In-Body Image Stabilization
  • DCI/UHD 4K at 30 fps, Full HD at 240 fps
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FUJIFILM X-S10 Mirrorless Digital Camera with 16-80mm Lens

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Features

Compact design, big feature-set, the FUJIFILM X-S10 is a sleek and versatile mirrorless camera well-suited to walkaround use. Touting capable photo and video features, the X-S10 mixes a portable form factor with the tools needed for everyday content creation.

Featuring the APS-C-sized 26.1MP X-Trans CMOS 4 sensor, the X-S10 supports high-resolution stills shooting, DCI/UHD 4K video at 30 fps, sensitivity from ISO 160-12800, and continuous shooting up to 8 fps with the mechanical shutter. The BSI design of the sensor affords reduced noise and greater overall clarity and is paired with the X-Processor 4 to achieve fast performance and improved responsiveness. The sensor's design also enables a hybrid autofocus system that combines 425 phase-detection points with a contrast-detection system for quick and accurate AF performance. Also complementing both stills and video is a 5 stop-effective sensor-shift image stabilization system to reduce the appearance of camera shake with almost any mounted lens.

FUJIFILM cameras are well-known for their uniquely intuitive physical designs, and the X-S10 features an updated layout for seamless handling and shooting efficiency, with the most noticeable change being a switch from a conventional shutter speed dial to a mode dial for more general use. The X-S10 also features a bright 2.36m-dot electronic viewfinder and rear 3.0" 1.04m-dot touchscreen LCD, which uses a vari-angle design to suit working from high, low, and front-facing angles. Additionally, built-in Wi-Fi and Bluetooth enables wireless remote camera control and image sharing to a mobile device.

26.1MP APS-C X-Trans BSI CMOS 4 Sensor and X-Processor 4

Sporting a versatile and proven sensor, the X-S10 features the APS-C-format 26.1MP X-Trans CMOS 4 sensor, which has a back-illuminated design to achieve smooth tonal and color rendering, improved low-light performance, and a wide native sensitivity range of ISO 160-12800. As an X-Trans sensor, it utilizes a randomized pixel array, too, which provides a high degree of image quality and sharpness due to the omission of an optical low-pass filter. Versus conventional pixel patterns, the X-Trans design more closely mimics the organic nature of film in order to produce nuanced colors and tonal transitions, while also reducing moiré and aliasing.

The sensor's design also includes an expanded phase-detection autofocus system, which has 425 selectable points that cover nearly the entire sensor area. This AF system delivers faster, more accurate focusing performance in a variety of lighting conditions down to -6 EV. Complementing the imaging and focusing capabilities is the X-Processor 4, which has a quad-core CPU, and delivers faster, more responsive performance throughout the camera system, including a full-resolution 8 fps shooting rate with the mechanical shutter, 20 fps rate with an electronic shutter, or a 30 fps rate with an electronic shutter and a 1.25x crop.

In-Body Image Stabilization

Built-in 5-axis sensor-shift image stabilization helps to minimize the appearance of camera shake by up to 5 stops. This system works in conjunction with most X Series lenses, including non-stabilized ones, and benefits working with slower shutter speeds and when shooting in difficult lighting conditions. Additionally, 4-axis digital image stabilization can also be used during video recording to further aid in steadying footage, especially when recording handheld.

DCI and UHD 4K Video Recording

In addition to stills, the X-S10 also offers a versatile array of video capabilities, including internal DCI/UHD 4K recording at up to 30 fps and Full HD recording up to 240 fps for ultra slow-motion playback. Greatly benefitting overall video performance, the speed of the X-Processor 4 enables fast read speeds when recording video and helps to reduce rolling shutter distortion when filming moving subjects. Also, a micro-HDMI port enables 10-bit 4:2:2 recording to an optional external recorder for improved quality and the camera features a 3.5mm microphone jack for more advanced audio recording.

Body Design

  •  High-resolution 2.36m-dot OLED electronic viewfinder has a 0.62x magnification for bright and clear eye-level viewing.
  •  Vari-angle 3.0" 1.04m-dot LCD has a touchscreen design for intuitive operation and playback, and the articulating design greatly benefits working from high and low shooting angles. This vari-angle design also means you can close the screen against the camera body, hiding it from view for distraction-free shooting.
  •  Despite the compact design, a large righthand grip enables solid and stable handling for comfortable all-day use.
  •  The top plate incorporates a series of physical controls, including a dedicated exposure mode dial and two additional top dials, for fast, intuitive control over camera and exposure settings.
  •  Rear joystick is available for intuitive selecting and switching of AF points as well as menu navigation and image playback.
  •  Integrated Bluetooth and Wi-Fi connectivity allows for wirelessly sharing images to a mobile device or to use the device to remotely control the camera.
  •  Single SD memory card slot supports up to the UHS-I standard for fast and flexible file storage.
  •  Included NP-W126S battery provides approximately 325 frames per charge.

Film Simulation Modes

  • Taking advantage of FUJIFILM's vast history in traditional film-based photography, the X-S10 integrates several Film Simulation modes, which mimic the look and feel of some of FUJIFILM's classic film types:
    • Provia: The standard contrast and normal saturation color transparency film
    • Velvia: High contrast, high color saturation, and vivid color transparency film
    • Astia: Subdued contrast and color saturation with a look that is ideal for portraits
    • Classic Chrome: Delivers muted tones and deep color reproduction, similar to a dated slide film
    • Classic Neg: Muted contrast but vibrant colors with a vintage filmic feel
    • PRO Neg: Available with both Hi and Std. contrast options, this mimics the punchy-but-natural feeling of their professional-grade color negative film
    • Eterna: For a cinematic look, this provides a flat color, low saturation look well-suited to post-production color grading
    • Eterna Bleach Bypass: Refines the standard Eterna look with a higher key, higher contrast feeling while maintaining the overall desaturated look
    • Acros: Based on the popular B&W film, this monochrome mode has a distinct tonality and graininess and can be used along with Yellow, Red, and Green contrast filter effects
    • B&W: Straightforward and classic black and white effect with Yellow, Red, and Green contrast filter options
    • Sepia: Everyone's favorite old-timey look mimicking the popular alternative process

    In addition to simulating specific film types, a Grain Effect mode is also available to replicate the look of old film photos with an organic textured appearance, which is especially noticeable when printing. Color Chrome and Color Chrome Blue effects are also available to deepen color, tonal response, and gradation with higher saturation colors.


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Excellent
Based on 148 Reviews
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Chris Straker
March 11, 2025
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Andy Sit
March 3, 2025
Such a great good company I ordered a Nikon lens, it is very good . All the package is original. I am so happy with that. The customer service are so good. I will definitely order in future again.
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Roger Harrison
March 3, 2025
What didn’t go wrong? I ordered a Panasonic 7,000 lumen projector from this vendor, paying an extra $144 for 2-day shipping. Chose them after exhaustive internet searching for the lowest price I could find (big mistake!). Two days later, I emailed and then called to let them know I did not receive my package and that the tracking number suggested that it had not yet been received by FedEx. The customer service person appeared helpful and offered to ship out a 5,000 lumen projector that we could use until they had my original order ready to ship. Of course they charged me the price for the 7K lumen projector when they shipped the smaller model. Long story short, after several months (July 2024 to December 2024) and many calls and promises to ship the product I ordered, I finally had enough and let them know I would be retuning the item they sent me and purchasing the projector I intended to buy from a more reputable company. It was no longer reasonable to expect my patience. They sent me a return label and appeared understanding. After shipping back their product and waiting two weeks, I called to inquire about the status of my refund (over $3,300). The customer service person stated that it would take up to two additional weeks to process. I have been waiting over two months for my money back and have formally filed a complaint with the State of New York against this business. I fear I will have to escalate legally if the state can’t help me successfully get my money back. Please beware! Use this company at your own risk, the “savings” they promise will not be worth it!
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Miguel-Angel Castro
February 10, 2025
Top-Tier. My new favorite shop for all things digital! They were available ASAP for me the night before a shoot and after a quick call, was able to connect with them and grab the perfect lens while other shops where closed. Highly recommend for all creatives and professionals.
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Bill Z
January 31, 2025
I purchased a DJI drone that said “NEW” on the add and was priced for $899. I payed an additional $24 for expedited FedEx shipping. 3 weeks later I recieved the package (by UPS ground not FedEx) to find not only was it a USED item (not in original packaging) but it was also a completely different item than what I purchased. I called customer service as soon as I made the discovery. I was told that they made a mistake and sent the wrong item. Ok…shit happens right. Then I was told they made a mistake on the price of the original item I purchased and that it would cost me $1100 to get the item I wanted and would take an additional 3-4 weeks to receive. I was also told the item I would get would be a USED item not the NEW item I had purchased. They did offer to discount the drone I received if I was willing to keep it instead of the one I wanted and ordered…um NO! (I have photo and written proof of all of this) I ended up returning the item and canceling my purchase. I decided to spend my $1100 with a reliable company for a NEW item that will be what I wanted and ordered. I will say the man on the phone was nice but everything he said had SCAM written all over. I pray I get my money back in a timely manner. If not it’s definitely going to be a report to the BBB! If you don’t want to wait weeks for what you hope to be the item you ordered then I would suggest you avoid this company. Not a pleasurable experience.
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Sharaz Hossein
January 30, 2025
Wow! Really fast service!!! I am in Canada and it got here in less than 3 days. Item is in perfect condition!! I will get more products from this company!!
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MA GA
January 24, 2025
Exactly what I wanted. I just bought my first precision cooker, so I’m super excited for not only the product, but the recipes.
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Atul Prusty
January 20, 2025
I purchased the Nikon Z6II through Walmart marketplace during Thanksgiving, and it was one of the best deals available. Initially, the delivery included the wrong lens, but the customer care team was exceptional in resolving the issue. They responded promptly and ensured I received the correct lens without delay. What impressed me the most was their proactive follow-up to confirm that the issue was resolved. The WhatsApp customer care service was also quick and efficient, making the entire process smooth and hassle-free. As for the camera itself, the Nikon Z6II is phenomenal—great image quality, fast autofocus, and perfect for both photography and videography. Overall, I’m delighted with the purchase experience with the seller and the product. Highly recommended to purchase from Buy and Direct.
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Megan Mason
December 27, 2024
Very easy process! Loved my item!
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Keane Mahony
December 23, 2024
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