Sony Cyber-shot DSC-RX10 Digital Camera DSCRX10/B USA

TheCyber-shot DSC-RX10 Digital CamerafromSonyis a compact, point-and-shoot camera that features a large 20.2MP, 1", Exmor R, CMOS sensor producing high resolution still imagery and Full HD 1080i/p video. This sensor's design utilizes backside-illuminated technology to improve clarity and image quality when working in dimly-lit conditions as well as increase the sensitivity to ISO 12800. Updating from the successful RX1 and RX100 digital cameras, the RX10 houses the new BIONZ X image processor. The processor provides impressive performance speeds such as 10 fps continuous shooting as well as an extended tonal range with low-noise and smooth color gradations.

The built-in, Carl Zeiss Vario-Sonnar T*, 8.3x optical zoom lens provides a 35mm-equivalent focal length range of 24-200mm, covering abroad range of focal lengthsto provide versatile, multi-functional shooting from one zoom lens. A constant maximum aperture of f/2.8 is effective in low light and provides shallow depth of field focus control. Optical SteadyShot image stabilization is also available to help minimize theeffects of camera shake when working in dimly-lit conditions and with greater zoom magnifications. The lens also features 7 aspherical elements to minimize aberrations and distortion and Carl Zeiss T* anti-reflective coating, which helps to reduce surface reflections, lens flare, and ghosting in order to produce imagery that is rich in contrast and clarity.

A new Direct Drive, Supersonic Wave Motor (SSM) provides fast and smooth autofocus action while Eye AF enables precise eye-detection focusing with confirmation that a subject's eye is in focus even if their head is partially turned. Flexible Spot areasallowprecise focus placement, and Lock-on AF keeps focus locked on a moving subject, even if that subject leaves the frame momentarily. Seamless close-up shooting is also supported, which no longer requires the need to switch to a dedicated macro mode, for focusing on subjects as close as 11.8".

For image composition and playback, the RX10 features a large 3.0", 1228K-dot, Xtra Fine LCD monitor with a tilting design to better serve working from high and low angles. WhiteMagic technology is incorporated into the display to increase the effective brightness of the screen. Also, the XGA OLED Tru-Finder electronic viewfinder integrates four aspherical elements for sharp eye-level composition. An automatic eye-sensor recognizes when an eye is at the viewfinder and illuminates the EVF while turning off the LCD.

Full HD 1080p video is supported in multiple frame rates and in both AVCHD format and MP4. A firmware update now provides the RX10 with video capture in the XAVC S format at 60p/30p/24p and 120p frame rates. A built-in stereo microphone and an external mic jack are provided as is a headphone jack from audio monitoring. Professional features such as full manual exposure control and uncompressed off-camera recording are also supported.

Built-in Wi-Fi and NFC (Near Field Connectivity) allow for easy wireless connections to smartphones and tablets in order to transfer images for sharing as well as to use your smartphone as a remote control via the free Sony PlayMemories app.

The compact magnesium alloy body of the RX-10 ismoisture and dust resistant. It offers a built-in pop-up flashas well as the Sony Multi-Interface shoe for connecting flashes, microphones, lights, monitors, and other accessories.A multi-compatibility card slot enables the use of SD series, micro-SD series, andMemory Stick memory cards. A selectable click or click-less manual control ring on the lens lets youadjust numerous camera settings without taking your eye fromthe image and customizable buttonsprovides fast access tothe camera settings thatyou needmost.